Are you familiar with digital marketing? Gone are the days when the biggest question was whether you should make a costly TV commercial to promote your business. Digitalization has led to a lof of opportunities for today’s marketers but has also created concerns, misconceptions, and confusion.
It’s easy to get overwhelmed when looking at the range of digital marketing opportunities available to us marketers. What should you focus on?
Don’t worry. With these tips, you’ll have an easier time navigating in the digital marketing landscape.
Explode Your Small Business With These Digital Marketing Secrets:
1. Start from the beginning
Without knowing who you want to target with your marketing, it’s like shooting in the dark. Go back to the start, identify who you want to reach, in other words, your target audience.
If you run a local business, you obviously want to target people living close to your venue and not waste money on marketing internationally.
Identify and define the traits that your target audience has. Are they men or women? How old are they? What interests do they have?
2. Nobody likes spammers – focus on relevant content
A common recommendation by those who live according to the principle “Do everything, everywhere, all the time.” In addition to the easy way of creating ideas, irrelevant content and spam, it’s also very time-consuming and ineffective.
You can find all of the information that you need to know in the Let’s Get Social – 12 Month Promo Calendar.
Because now that you’ve followed step one on this list, you now know your target audience and therefore have a great opportunity to create relevant, exciting and targeted content that is relevant to your target audience. This means content that your customers get value from.
Your target audience isn’t to be found only in one place on the internet. This is why it is crucial that you diversify your marketing channels online. Identify the top channels and places where your customers spend the most time and then double down on these.
At the same time, make sure you don’t spread yourself thin by choosing too many places to work with. Also, stay up-to-date with the most recent platforms an consider if these can be relevant to your business.
The future will offer solutions we have not even thought of today and it is important to stay updated to make active and relevant decisions.
4. Follow up all marketing activities
It’s a bad idea to work hard with a bunch of marketing activities and then not measure and evaluate whether or not these drove any results. If you don’t actively measure and evaluate, there’s a risk that you might be wasting your efforts.
In the digital world more or less everything is possible to measure, compared to traditional advertising. For example, how can you know how many people saw your ad on a billboard, or how can you know how many people read your ad on page 43 in the newspaper?
Make sure you do not spend time and resources on activities that ultimately don’t give you the effects you are looking for.
5. Listen to your followers
One thing unique to digital marketing in general and social channels is, in particular, that you have access to a constant ongoing interaction with your target audience. Whether you like it or not, your brand is “shared” with the public on social media.
Dare to involve those who actually like you and ask for their input. It may seem uncomfortable but it really generates the ROI is fairly high.
5 Ways To Digital Marketing Mastery:
The insights from this post can help advance forward in your digital marketing efforts. You might need to change and fine-tune your marketing channels. Remember, the most important part is that you are where your customers are.
Digital marketing is no quick fix. It demands consistent execution. Most importantly, it demands you to have a clear strategy. Including everything, you’re going to do to reach your target audience and impact them with your message.
About the author
Jens is the editor-in-chief and co-founder of Veloce International marketing blog. He is a social media and marketing nut, sharing his passion for online marketing and business in his articles.