Are you overwhelmed at the idea of having enough content to fill your brand new blog? Or how you’re going to keep it all organised? Have you ever wondered how all the pro bloggers manage to do it? Spoiler alert, they use an editorial calendar. Which is why I decided to teach you how to create an editorial calendar for your blog.

 

For Heart Handmade, I use CoSchedule as my editorial calendar, but for Clarity Avenue, I’m using Trello as my editorial calendar for now. If you have no idea how to create an editorial calendar, Trello is Guh-Reat.

 

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How To Create An Editorial Calendar:

 

 

Trello is my absolute secret weapon for staying completely organised in all aspects of my life, and now, I’m using it for my biz. So if you’re searching for the best way to learn how to create an editorial calendar, you’re in the right place!

 

My Trello account is synced to my Asana and Google Calendar which keeps me organize AF.

I use a desktop app for my Mac called Pomello, which uses the Pomodoro technique to keep me as productive as possible.

I’m skipping ahead.

 

Let’s go back to the beginning

 

What is an editorial calendar and why do I need one?

We know that the number one way to get traffic to our blog is by being organised.

All editorial calendars will be different and tailored to how you work and what you’re working.

 

An effective editorial calendar will contain:

  • Post Ideas
  • Upcoming Posts
  • Social Media Posts
  • Guest posts (for other sites and your own); including details of post author and location
  • Sharing schedule for other websites (linky parties etc.)
  • End goal of posts and how you will measure success

 

The First Steps In Learning How To Create An Editorial Calendar

 

The best way to get started learning how to create an editorial calendar is to look what other bloggers are using effectively in their businesses. If you’re struggling to start out, using a paper editorial calendar is a great way to help you get into the habit of using one. Eventually, you’ll realise that using paper and converting to digital is wasting time as you’re inputting details twice.

 

I love to use paper and find that I write better on paper, but I’m wasting time when it comes to writing and then having to type it out.

 

CoSchedule advises that a good calendar creation process is a three-step process:

1. Start with an annual review
2. Begin collecting ideas
3. Plug the content into monthly calendars

The reason being is, so you think about the big picture.

 

What is your end goal?

Knowing your end goal allows you to create content accordingly that will help you reach said goal.

If your goal is to make more affiliate sales for different programs, then you would divide your content into the various tools you want to promote.

Make sure the content is scattered, so you aren’t posting too much of the same content in a short space of time.

What are my options?

If you want to start with paper, Coschedule has printable editorial calendar templates available.

Several solutions are:

Obviously, each of these options has pros and cons. Let’s explore them together and you’ll learn how to create an editorial calendar in no time at all.

In need of an editorial calendar? And editorial calendar templates? Want to know why you need to use a content calendar for social media? And what programs and tools you should use? Let me show you how to create an editorial calendar with any of these 7 tools #bloggingtips #entrepreneur #blogging #bloggingforbeginners #blogger #cavenue

 

The Paper option:

Pros:

  • Sometimes the best tool isn’t the most expensive or complicated.
    You can get free printable editorial calendar templates almost everywhere.
    It’s easy to get an at a glance view of your content.
Con’s
  • You have to input your information into post drafts manually.
    It’s not possible to get an ‘at a glance view’ on the computer once you have typed them in
    It can be hard to stay on top of if you don’t make a habit of checking it regularly
    No group usage capabilities unless you scan or take a photo and use Evernote and Skitch (to annotate)

 

Trello:

I’ve included screenshots of my Trello calendar set up to show you the various features.

Calendar View in Trello
The Calendar View in Trello
Pro’s
  • Rescheduling is easy too. Just drag and drop in the calendar view.
  • Easy to use
  • There are lots of list capabilities so you can include social media sharing & newsletter scheduling as well as blog content
  • You can share with a team
  • Due dates
  • It’s possible to add comments
  • You can add custom colour labels (there’s a colour blind friendly mode)
  • Treat it as an all in one calendar
  • It’s free (there are premium options and business options available)
  • It has Google Docs and Dropbox integration built in which makes for easy content sharing.
  • You can subscribe to any updates made by team members
  • It’s possible to add descriptions to cards
  • Power Up’s exist. (Like enabling the calendar option, adding stickers custom backgrounds)
  • Can access easily on multiple devices
Custom backgrounds in Trello
Custom backgrounds in Trello

 

Custom Labels in Trello
Custom Labels in Trello

 

Checklists in Trello
Checklists in Trello
Con’s
  • No WordPress integration
  • Doesn’t delete things, just archives them
  • Calendar doesn’t have custom backgrounds, just grey (the board has custom backgrounds)

Find a template you can copy here  or here

You can do the same with Asana.

A Spreadsheet:

Pros
  • Track the types of content you’ll be creating,
  • Different types of assignments
  • SEO Keywords
  • Teammate tasks
  • You can make cells into custom colours
  • Can have multiple workbooks per spreadsheet but that isn’t ideal (you want to consolidate everything into one calendar)
  • You can access easily on multiple devices
Cons
  • No monthly overview option
  • Too many workbooks and too much detail in different places can be overwhelming

 

Google Calendar:

Pros
  • Easy to set up
  • Can collaborate with people quickly
  • Custom colour labels
  • Google Calendar is free
  • You can attach images
  • Drag & drop items quickly
  • Can access easily on multiple devices
Cons
  • No WordPress integration
  • WordPress integration is possible but it looks terrible

See how to integrate Google Calendar with WordPress via Elegant Themes
WordPress plugins are useful because they integrate with software you’re already using, and they usually include a calendar view. Functionality is typically limited.

Editorial Calendar Plugin For WordPress

Editorial Calendar Plugin:

Pros:
  • See all of your posts and when they’re going live.
  • Drag and drop to change your post dates.
  • Manage your drafts with our new drafts drawer.
  • Quick edit post titles, contents, and times.
  • Publish posts or manage drafts.
  • Easily see the status of your posts.
  • Manage posts from multiple authors.
Cons

 

  • Doesn’t include social media
  • No custom colour labels
  • Can’t include everything in one calendar (like ebook creation etc) they require separate calendars

 

Edit Flow Plugin:

 

  • Calendar – A convenient month-by-month look at your content.
  • Custom Statuses – Define the key stages to your workflow.
  • Editorial Comments – Threaded commenting in the admin for private discussion between writers and editors.
  • Editorial Metadata – Keep track of the important details.
  • Notifications – Receive timely updates on the content you’re following.
  • Story Budget – View your upcoming content budget.
  • User Groups – Keep your users organised by department or function.
Cons
  • Custom statuses
  • Doesn’t include social media
  • If you deactivate the plugin then the content you wrote using that plugin, would disappear
  • The plugin itself is heavy and intrusive
  • Quite restrictive

 

CoSchedule Editorial Calendar Plugin

CoSchedule:

I love CoSchedule. Coschedule is a paid service, that is a WordPress plugin that connects you to the premium/paid service.

Here is an overview of my coschedule calendar for Heart Handmade UK that includes posts and social media. The items highlighted green are part of the magical requeue function.

 

CoSchedule Premium Content Calendar Overview

Pros
  • Monthly overview calendar
  • Can add social media, ebook creation, newsletters and more in one calendar
  • Custom colour labels
  • Can schedule to social media without attaching them to your blog content
  • Schedules to Pinterest boards
  • Integrates with Google Docs
  • Evernote integration
  • Converts Evernote and Google doc content to WordPress
  • Can add teams
  • Assign roles for team members
  • Task lists
  • Connects to other services like buffer or bit.ly for sharing on social
  • Has an automatic reposting option

Custom Colour labels in CoScheduleReQueue Preview for Coschedule

Social media drip campaign

Cons
  • The interface can seem a bit intimidating at first but there are walkthrough videos and tutorials on their blog
  • Can add multiple blogs but you pay for each one
  • Doesn’t integrate with HootSuite
  • Can’t @mention people in comments

 

My favourite feature to use for Heart Handmade is the drip social media feature and automatic reposting.

By taking advantage of all the Coschedule features, you can save time and skyrocket your blog posts reach exponentially because you are organised.

The CoSchedule WordPress editorial calendar has a lot to offer anyone who wants to maximise the productivity and share potential of their blog and social media marketing efforts.

Whether you’re running your website on your own or work with a VA, you will definitely benefit from using Coschedule.

If you don’t feel you can justify the price at this time, I highly recommend using Trello (as I do now with Clarity Avenue content). If you were wondering how to create an editorial calendar, I hope that you feel educated.

 

In need of an editorial calendar? And editorial calendar templates? Want to know why you need to use a content calendar for social media? And what programs and tools you should use? Let me show you how to create an editorial calendar with any of these 7 tools #bloggingtips #entrepreneur #blogging #bloggingforbeginners #blogger #cavenue

Would you like to publish a guest post on Clarity Avenue? Pitch here.