Before you even consider launching your blog, you need to create at least ten pieces of content and for that you need to learn how to write insanely useful and engaging content. You want content on your blog so people have the option of perusing and not leaving immediately.
For that, you need to learn how to write share-worthy content without losing your mind. The very first tip I have is; always remember to be as authentic as possible. Use your voice to share your advice and opinions and don’t be afraid of using it! I learnt the hard way that by trying to please everyone, you end up pleasing no-one.
How To Write Super Share-Worthy Content
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Why it’s important to write authentically:
I’ve been thinking about this a lot lately.
As I alluded to above, I haven’t been writing authentically with my craft blog Heart Handmade for a long time.
In my defence, I started my craft blog in 2010 before Pinterest existed and it was possible to churn out a post full of inspirational photos, and you got lots of traffic.
That post is still the biggest traffic generator to my site.
It was Christmas night and had received about six different beautiful notebooks from Santa Claus and had no idea what to fill them with.
I opened one of the beautiful notebooks and decided to turn it into a blogging notebook and then I used it to brainstorm other possibilities.
This is the second highest generator of traffic to my blog. It’s a helpful piece of content, and it resonates with people, which is why it’s successful. I also make a point of updating them regularly, by refreshing images for Pinterest and social sharing platforms and refreshing the SEO keywords.
Eventually, I started writing posts that were helpful to people. Solving problems and posts that resonate with my life.
Download The Blog Content Planner!
When it comes to writing posts:
I have no real preference; it just depends on when I started to jot down my ideas and what device I was using at the time.
Evernote, Dropbox paper and google docs are all available as apps for your tablets or phones.
When I’m writing in these apps, and I need to include a URL, I write the text and have the URL afterwards.
The reason; I use Grammarly
to correct all of my writing, and if you copy text with embedded URL’s, they will be removed.
Doing this next step now will save you so much time in the future.
You need to come up with an effective blog writing process. Once you’ve managed to do that, it becomes so much easier to create a post. But before you can create a process or a template, there are some things that you need to know.
SEO (search engine optimisation) is a method of targeting certain keywords so that when people search for those particular keywords, your site comes up in the top results.
“Google determines the relevance of your page by analysing its content based on several factors, including where and how often you use certain words in that piece of content.
Google measures authority by the number of links pointing to that page and how trustworthy those links are.”
If you manage to implement SEO best practices throughout your content consistently, this strategy will naturally push the content of your blog to the Google top 10 and in turn, will increase your traffic.
Usually, you can’t change the heading setup of the website, or the title of your site is generic, like DIY Crafts, and you want to post a recipe.
The site title won’t help your recipe post.
Heading tags matter because you will be able to tell Google what the post is about with the use of heading tags.
In HTML, there would be one H1 heading tag on each page, maybe a couple of H2 heading tags, etc. and these would all combine to form an outline of the entire document.
H1 tags make your text huge.
H2 is also acceptable for a title tag.
Heading tags are labelled h1 – h6. The subheadings in this post are all H5.
They also contribute to your keyword rank and allow Google to assess your content.
You should use subheadings to divide your content and make it easy for people who skim content, to find what they’re looking for.
Learn How To Write Blog Posts By Following My Process:
Step 1: Start Planning
First step, download and print your free post planner and checklist, including google doc post template for you to copy or integrate with CoSchedule.
Start with a topic.
Before I start writing any content, I do keyword research.
Ideally, you would spend no longer than an hour on this task, which works out as two pomello’s**.
Two pomello’s are perfect research time.
My planning process involves:
1.Conducting Keyword Research
2.Researching possible content
3.Deciding the goal & main takeaways of the post
4.Figuring out the best way to share the information (in bullet points, numbered lists, video, etc.) and whether or not I need to create a free download as an opt-in incentive.
5.Figuring out how I can provide extra value above and beyond.
Conducting Keyword Research
Once you have a topic, focus on getting a long tail keyword (a keyword that is more than one word) that has high search volumes and traffic, and low competition.
I’m currently trying to find new keyword research tools so I’m testing a lot of websites, but I also use the Pinterest
Smart search to find keywords and trending topics on Pinterest.
Using The Pinterest Smart Search:
Then head to Pinterest and enter the word ‘patterns’ in the search bar.
After you type in the first couple of letters, you will see some search suggestions based on the most popular searches on pinterest.
These recommendations should shape your content creation strategy.
Some title examples you could use:
10 Easy Sewing Patterns For Complete Beginners
10 Inspiring Sewing Projects For Total Noobs
If you are stuck thinking about headline ideas, you can always take your keyword and type it into a headline generator such as Tweak Your Biz Title Generator.
After you hit the submit button, you must scroll down the page to see your results.
You can always tweak your headlines to make more sense.
Then move to the Advanced Marketing Institute to test headlines.
Go back to Tweak Your Biz Headline examples and do a little more tweaking to some potential headlines.
If you have any doubts about your topic or the particular post you are thinking about creating, ask your audience on social media.
This is the quickest way to find out if your post will garner any interest.
You can also incorporate their questions and comments into your post.
Download The Blog Content Planner!
Step 2: The Research (no more than 1 hour)
For this process, you will need a program like Evernote, Google Docs or even Trello to save links and notes.
Create a folder on your computer desktop to save images.
Use search engines and social sites like Google, Yahoo, Bing, Reddit and Pinterest.
Do a search on your related topic (sewing patterns) and save links to a doc so you can read through them when you’re at the note-taking stage.
Pro Tip: Search Quora to find the questions that people are asking about your topic. You can then use these questions as Subheadings in your post copy.
It’s not necessary to be too picky at this stage.
When it comes to choosing sewing patterns or creating a round-up post, I will go for two characteristics of patterns I want to share:
1. Image quality
2. Level of difficulty
Read through all the posts you saved and jot down any tips, questions, any key themes or copy and paste any information that is pertinent to your post.
Also record any affiliate links, other resources to link to, or monetization opportunities that you don’t want to forget.
I would take these notes digitally because you can always rewrite them and work them into your post structure.
Step 4: In Your Own Words
This is the time you write without any distractions.
I’ve found that I write best when I’m sitting at a desk and it’s tidy/clean with no distractions.
Google loves long-form content, so if you have something useful to say on your post then say it.
Since you have already broken down your blog content research into manageable chunks, you can rewrite in your words and expand on any notes or ideas that you have previously written.
Personally, I’ve found that this helps to overcome writer’s block and it will also allow you to write one post in multiple stints.
When you’re in your flow and want to include an image in your post, use a placeholder instead.
“my interesting post is all about sewing patterns, look at this pattern
IMAGE OF LOVELY PATTERN BY MISSUS MAGOO
A beautiful, simple sewing pattern by Missus Magoo.”
When you’ve finished writing your whole post, it’s important to read the post from start to finish and correct any spelling mistakes.
At this part of the process, I usually copy and paste my content into Grammarly
and correct everything using the web app.
Now read your post out loud to hear if it makes sense and do a little more editing.
Get some help with proofreading from friends or a family member.
Not just ‘yes men’ that will tell you that your content is great.
Step 5: Over To WordPress We Go
Now it’s time to copy and paste your perfect post copy into an actual WordPress draft.
Alternatively, if you decide to use CoSchedule
, you create a new CoSchedule post and integrate Google Docs or Evernote, depending on where you’ve written your post.
At this stage, you need to go through and format the post to create the heading tags. To do this, you just select the text you want to turn into a <h2> title tag and select <h2> from the drop-down menu.
Scroll down through your post adding any images, links and formatting that you need to.
When adding images to your post make sure that you have named your images with random keywords, added alt tags with secondary (extra) keywords and added descriptions that will serve as Pinterest descriptions.
The alt text describes what’s on the image and the purpose of the picture in the post. When creating the image descriptions, make sure that you aren’t just keyword stuffing as it has to be read by Goole, by Pinterest and computers for those with sight impairments.
Make sure that it’s a well-written description that will be found on Pinterest. If the Pinterest bots see a description that is stuffed with keywords, then you won’t appear in search results. The length of your image description does matter when it comes to Pinterest. You have 500 characters. Use them.
Step 6: Schedule Your Post and Promote
Scheduling your post to go out at an optimal time is what is advised.
There is NO universal “best time” to publish a blog post.
If you are an established blogger, this can very much depend on the time of day there are the largest number of people surfing your blog. People tend to surf the web most when they’re on their way to work or have just arrived at work. Publishing between 9-5 on weekdays might be the best idea for your blog. It’s at this time, you should create your social media drip campaign (if you use CoSchedule
) or after you hit publish, use a free scheduling tool like Buffer to create the drip campaign.
**Pomello is a desktop app that I use that is connected to Trello***
***Trello is where I store all of my tasks, to-do lists and editorial calendar