Are you ready to market your business on a budget? Your product or service may be
Therefore, if you don’t have all the money in the world (like most businesses don’t), you need you learn how to market your business on a budget.
In order to sell your product or service, you need to reach out to your customers and your target audience with the right message.And the truth is, marketing is an art, and so reaching out to people effectively with your message can be quite a challenge to say the least.
How To Market Your Business On A Tight Budget
The foundation of successful marketing, however, is a GREAT product. While the product itself is essential, marketing your product well, is crucial.
Remember that it is possible to sell a bad product with good marking, but it’s not possible to sell a good product with bad marketing.
To succeed as a business, you need to find a way to attract your target audience and make them into customers of your brand by getting them to buy what your business has to offer.
Marketing can be expensive, and it’s extremely easy to spend a fortune on marketing, for zero return on your investment! However, with the right strategies, marketing does not have to be expensive. The main thing that decides whether your marketing is expensive or not is how you use it.
Are You On A Tight Budget?
If you have a tight budget there is a lot that can be done which will help you generate more bang for your buck. With Internet Marketing, it’s easier than ever to spend your money smartly! With the help of analytics you are able to measure the results and ROI in a brand new shining light.
By using your creativity rather than your money, you can create highly effective marketing campaigns. This is both a fun and effective way to get the word about your business out to the world. Most importantly, your ideal reader will be included in that!
Below, we share the top 8 powerful tips to market your business effectively on a tight budget.
Offer an unbeatable customer service
Something that often scares customers away from a company is poor customer service. In fact, a study by Nextiva found that 91% of customers who are unhappy with a brand will just leave without complaining.
Here, you have the chance to stand out from the rest of your competitors. Streamline your customer service and give your customers what they want.
Do not under estimate the power of great customer service, because at the same time, Microsoft found that Across the globe, 96% of consumers say customer service is an important factor in their choice of loyalty to a brand.
Great customer service does not cost money
Best of all is that it doesn’t cost a lot to provide good customer service. You just have to try a bit harder. And the truth is, great customer service is a marketing tactic.
This should be a central part of your business. Keep in mind that there is nothing better than satisfied customers who recommend others to become customers.
Other Rewards From Great Customer Service
Try to reward customers that refer and give you new customers. A great idea is to reward the people who refer their friends. This is a tremendously effective method and it works like a reward system that encourages people to do your marketing for you.
It does not have to be money that you reward your customers with, it can be a product or an invitation to your business. If you provide amazing customer service and turn them into loyal fans of your business, it could spread like wildfire. Many people will tell all their friends about how awesome you are without even asking for it.
Learn how to use social media
Today, an enormous share of the world uses social media. This means that you can reach virtually anyone anywhere in the world. Best of all is that you can do it for free.
Billions of people use social media every single day, and this is a tremendously effective way to reach your target audience. If you learn to properly utilize the power of the internet, you can get the word about your business and what you offer very cheaply.
Related: 8 TIPS TO SOCIAL MEDIA STRATEGY DOMINATION IN 2019
This kind of marketing can be quite time consuming, but see this as you’re paying with your time instead of money. And if you’re strapped with cash, time is all you have.
The beauty of social media is that they spread widely and very quickly. Especially if you can craft a piece of content that engages people in one way or another. Not only that, it makes your audience excited. It can spread quickly and lead to great exposure.
This can be a bit of a gray zone. Many people despise phone sellers and avoid them as much as possible. However, if you have a very limited budget, selling through phone can be an affordable alternative. Also, you don’t necessarily have to use the phone to cold sell to people, you can also use the phone to network with existing partners and clients as well.
Also, if you have a great deal to offer inside of that call that is relevant to the conversation, you have absolutely nothing to be ashamed of.
If you offer people something that can help them in their business and which can help them make money and improve, you might find huge success.
This is also a great way to build customer relationships. Even if they might not buy from you immediately, nurture that relationship. The more people you talk to, the more people you might be able to reach.
Arrange Giveaways and Contests
This is a very cost effective way to promote your business. The cost you have is the prize you give away to the winner. That’s it.
If you have the investment money for software that could potentially 10x your marketing efforts, read about the power of viral marketing right here.
If you are going to do this, make sure that you have an attractive prize that your target audience actually wants. The better the prize, the more engagement you will have, and entries you will receive.
A giveaway can also be a great way to get people to visit your business during normal marketing campaigns, for example when running paid ads. You attract customers to compete and before they go again they have hopefully bought something too.
On the Internet there are a lot of places where you can advertise your contest for free.
Invite To An Event
Arrange a brunch, arrange a launch event, and offer food and drinks. Invite your most important customers, potential customers, and your partners. There are really endless of opportunities when it comes to arranging a part or an event.
After a successful party, you will have people who speak well about your business, and you might even have people who buy from you. You have rewarded them because they have helped you build your business. At the same time you get a reward for hard work. This is also a tremendous opportunity to improve your customer relationships.
Send Press Releases
Getting an article written about your business is worth a lot. Be it print or web, it will reach a lot of people.
Do you have the gift of writing an interesting and fun press release yourself? Then do it and send it to the industry magazines that may be of interest. If you are going to send a press release, just make sure that it is something interesting or
There are also services that publish your press release to journalists such as Newsdesk. Which may be worth paying for in order to get a bigger spread and an amplified message.
Market other products during a sale
If you’re able to pinpoint a recommendation of related products during a sale of a product or service, it’s a great way to generate even more sales.
It can be as easy as having products that the customer easily sees at the checkout.
Sometimes it is as easy as presenting an offer in connection with payment; “You can buy 3 pairs of socks and pay for 2” and the socks are conveniently located right in front of the customer.
Everyone does not buy and they do not have to say yes, but some will do it and the merchandise is worth the short sentence?
Sometimes, as a seller, you only need to open the customer’s eyes.
About the author
Jens is the editor-in-chief and co-founder of Veloce International marketing blog He is also a contributor to Millenary Watches journal.