Holy flip-flops batman. Did you know that Pinterest communities are the ‘new thing’ for Pinterest? For years, everyone, including myself, said Pinterest was a social media platform, but it wasn’t. It never really has been. Until now.
Pinterest quietly launched this new feature, and those who were curious enough *cough* whiled away the hours perusing these magical spaces.
It has been coined as the next big thing in digital marketing because it’s combining the power of an image based search engine, and Facebook-style groups. Adding that social element is going to up another group of potential customers or blog readers.
WTF Are Pinterest Communities & How Do I Use Them?!
What are Pinterest Communities?
Pinterest Communities are a brand spankin’ new feature from the geniusesesses at Pinterest. It has been created so that you can connect with those Pinners who have similar interests to you. Another space for content based on your passions or the passions of your ideal reader.
I would liken them to Facebook groups, Google+ Communities, a group chat or private DM groups on Instagram.
How Do I Join Pinterest Communities?
You need to find the invite link usually and open it via the Pinterest app. To do that, I copy the link, then go to Pinterest and open a pin. I then paste my link into the address bar, and it will open. You can then choose to join and peruse at what people are saying. Ideally, you would join in! If anyone needs help, then hit them up with a relevant link. People remember that type of kindness.
Pinterest Communities Means Pinterest Is A Legit Social Search Engine!
I’ve been applying the same SEO for Imagery techniques that I used when I was a metadata manager for a stock photography company.
I wrote my first blog post writing about getting your content found on Flickr, applying those same techniques. I’ve shared all of those in this ebook that you can grab for free and get it sent straight to your inbox.
The Social Aspect Of Pinterest Communities:
You can join these by clicking on the little communities icon:
These small (for now) groups are giving you a new way to connect with your ideal audience. First of all, you need to know who your ideal audience is. Knowing what topics they’re interested in is half the battle.
When you are in a community, you can read comments that people have already made, or they’ve asked questions. The best part is that you can post links in there. That means you start answering questions and helping out by providing a link to content that is on your website and 100% relevant.
Some Pinterest Communities you can join:
These links will not work on a browser that isn’t inside the Pinterest app, as explained above. Copy > click and open an existing pin > paste the link.
It will unlock the community, and within an hour, the entire feature will be available to you in your app. Meaning you can join communities or create your own.
- Planner Addicts Pinterest Community
- Hand Lettering Queens Pinterest Community
- Craft Addicts Pinterest Community
- Digital Marketing Pinterest Community
Start Your First Community:
When you create your first community, please name it with keywords! Relevant keywords that your target audience would search for. It’s the same principle as when you name a group board. You can read it all in this ebook:
What Pinterest Communities Means For Your Business
As I mentioned at the very beginning of this post, this feature is brand-spanking’ new. That means that right now, the communities are an ideal size and people are engaged. Now is the best time to make an impression.
At the moment, it’s possible to join any community and see there is plenty of content already. People are connected with each other, and that’s an excellent opportunity for you to build raving fans.
Connecting With Your New Audience:
There’s a chance that people in these new communities aren’t on Facebook that often, so you may not have had access to them before. You will want to make an impact.
Don’t forget to join the communities mentioned above and start posting useful answers and content.