When people unfollow you on Instagram, it can be very disheartening. Instagram is one of the most popular social networks being used today. It gives you the ability to share all of life’s moments by posting photos and video content for your network to see. It also gives you the opportunity to connect to celebrities, public figures and brands.

Instagram is used simply to post pictures and stories, despite being a leader in the social media world. At the click of a button, it is extremely easy to follow and unfollow accounts.

10 Reasons Why People Will Unfollow You on Instagram

With a lot of people now utilising their Instagram accounts for professional and brand purposes. Small businesses, bloggers and companies with social media presence can find losing followers costly. In order to avoid the detriments of losing followers, it is important to understand the reasons why people will unfollow you on Instagram.

Photo Quality

Since Instagram is all about photos, it is important to ensure that the quality of your pictures is high. This is because people tend to dissociate with lower quality content very quickly, which in turn may lead them to unfollow you.

To avoid this, it is important to post pictures that can also be viewed easily on a range of different devices. The same is applicable to videos as well. Otherwise, people will unfollow you on instagram.

Inconsistency

If you aren’t uploading regularly, people tend to unfollow you. Instagram is a social network for the here and now. If you have a long time lag between posts, people might lose interest.

What does that mean? Ultimately people will unfollow you on Instagram. In order to avoid this, it is important to post on a regular basis.

However, it is also important to avoid overkill. There are a lot of accounts which keep posting too often, and ultimately this frustrates their followers.

With a range of algorithms in place, it is recommended that users post to Instagram one to three times per day.

Being Overly Emotional? People Will Unfollow You on Instagram

Users may be put off your account if you are posting a lot of emotional or negative content. Instead, they are much more likely to be attracted to accounts that spark feelings of creativity, joy and fun.

While it is your choice to select the content you wish to post, it is always better to exercise a bit of caution when it comes to emotional posts.

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Posting Spam

It is important to know your limits when it comes to posting promotional material on Instagram. Although it is okay to promote other brands and products once in a while, if you do it too often, it may result in a loss of followers.

If you are posting a lot of ads, it may also make your account seem less genuine, and more money driven. Most people nowadays are already overloaded with digital marketing promotions, and they do not want to follow an account which adds to their daily dose of ads!

User Engagement

Engagement is a critical factor when it comes to social media. Although it may not be possible to reply to each and every post and comment, it is always better to engage with your followers. If you don’t, you are at risk of people unfollowing you quickly.

Anyone who has made an effort to comment on your picture or video deserves to be acknowledged. Even if you cannot do it every time, it is important to do so as much as you can.

Follow to Unfollow? People will unfollow you on Instagram

Following a person just to unfollow them later is common malpractice on social media. This is done in order to build your own follower count. People usually follow a bunch of accounts in the hope that they will get a follow back. Once they get it, they unfollow the person and hence improve their follower-following ratio.

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Feed Is Unsynchronised

It is important to keep a particular theme across your Instagram feed. For instance, if you are posting pictures or videos about a particular travel destination, it would not be appropriate to start posting about beauty products in between. This breaks the interest levels of your followers and may result in them unfollowing you.

To avoid this, it is important to classify your pictures and post them according to a particular theme. You can also do this by editing your photos consistently, so that even if the topic of your posts are different, your feed is still visually pleasing.

Personal Opinions

Often, social media is used as a tool to promote a political or social message. A lot of people do not like this and may unfollow your account if you continue doing so on a regular basis.

Whilst it is not a bad thing to post opinions, if every post made by you is about political and social issues, your followers might eventually lose interest and choose to unfollow you. Thus, it is important to be careful while posting your personal opinions on Instagram.

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Picking Fights

Social media platforms like Instagram are built for collaborating and growing your network to its fullest. However, at times you could also get into arguments or have to deal with ‘internet trolls’ on the platform.

If you are picking too many fights, then it can be a turn off for your followers, resulting in them unfollowing you quickly. In order to avoid this, it is important to understand others’ opinions and to respect them. People can have a completely opposite viewpoint to yours and still be one of your closest acquaintances, liking your pictures regularly!

Too Many Hashtags

Hashtags are a wonderful creation as they help you in searching for similar content. They can also help you in building a theme around your posts. But at the same time, overusing hashtags can be a damaging habit.

For instance, if you use more than 20 hashtags on every picture and video that you post then, your followers might be put off. The overuse of hashtags can be even more damaging if the hashtags are not relevant to the post. Thus, in order to avoid this, it is important to use the right hashtags (if any at all!) for every post.

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